An internal survey and analysis with over 2,500 respondents in 2019 in Berlin, Hamburg and Munich confirmed our assumption. 86% of the respondents would like to support an organization or association. This surprised us very positively at first, but confirmed our previous Google analysis, where we analysed the search terms environment/environmental protection and climate/climate protection in comparison Sep. 2014 to Sep. 2019.
We were surprised by other facts and figures. We subdivided the 86% positive respondents and asked them whether and to what extent they are active in environmental protection/climate protection or whether and to what extent they support an environmental organization / environmental organization association. The result can only be described as deeply shocking:
• 16 % had a clear favourite, are possibly donors/members/supporters of an existing environmental organization/association.
• 70 % were undecided about the choice, because there are so many organizations and associations. As a result, the interviewees stated that indecisiveness tended to turn into inactivity.
A clear sign of the need for action and the decisive point that we decided to inform people in detail and transparently.